#Starts its foray into National Retail Steel Sales from Bihar with TMT Bars
#Introduces V-XEGA brand superior quality TMT steel bars in the retail segment
Bokaro: ESL Steel Limited, a prominent player in the national steel industry and a subsidiary of the Vedanta Group, has unveiled its strategic entry into the national retail sales domain with the launch of its V-XEGA brand TMT (Thermo-Mechanically Treated) steel bars.
Kicking off its retail expansion from Patna, Bihar, ESL Steel Limited is set to introduce its best-in-class V-XEGA TMT bars across major regions in the country during the fiscal years 2024 and 2025.
In a significant move for the company, Ashit Patni, Chief Marketing Officer of ESL Steel Limited, expressed, “The launch of V-XEGA for consumers underscores our brand’s unwavering commitment to delivering top-quality construction materials. With V-XEGA TMT bars offering superior quality and easy accessibility to consumers, we are paving the way for superior construction practices.”
“This launch reiterates ESL Steel Limited’s dedication to fostering a brighter and more prosperous future. We received an overwhelming response during the dealer events and launches in Patna, Arrah, and Buxar districts, and our goal is to onboard more than 150 dealers in Bihar alone during FY24 to achieve our set milestones,” he added.
To mark this significant foray into the retail segment, ESL Steel Limited extended invitations to select consumers and key stakeholders. In addition to the V-XEGA TMT Bars, the company also manufactures other products, including Wire Rods and DI (Ductile Iron) Pipes, at its state-of-the-art Integrated Steel Plant located in Siyaljori, Bokaro district, Jharkhand.
With a mission to set new global standards in steel production through cutting-edge technology, digitalization, and innovation, ESL Steel Limited has forged partnerships with leading international brands to provide expertise and solutions to its customers. This move into the National Retail Sales segment will make it easier for customers to get the things they need and help build long-lasting, mutually beneficial relationships with key stakeholders.
As ESL Steel Limited embarks on its retail journey, it plans to engage and build connections with dealers, engineers, and other essential stakeholders for V-XEGA TMT steel bars across Bihar and other significant regions in the near to medium-term sustainable future.
