Jamshedpur: “MAXI Fair”- the highly anticipated event of Jamshedpur, is gearing up for its 45th edition, bringing together music, culture, and community spirit in a two-day extravaganza on 18 and 19 January, at the XLRI Grounds.
This year’s event will be headlined by two celebrated musical acts. Singer-songwriter Nikhil D’Souza will take the stage on January 18, offering his soulful tunes to kick off the festivities. On January 19, the iconic Sonu Nigam will close the fair with a performance expected to be one of the highlights of the weekend. Both performances will begin at 7 PM, promising an unforgettable musical experience for attendees.
In addition to the stellar performances, the MAXI Fair 2025 will feature a wide range of engaging activities for all ages.
Key attractions include, Art Attack: A platform for local artists to showcase their talents; Fancy Dress Competition: A fun event for creative and imaginative costumes; Mr. and Ms. Jamshedpur: A contest celebrating talent and personality; Jamshedpur’s Favourite Family: Interactive games designed to bring families together; Sa Re Ga Ma Pa Jamshedpur: A stage for local vocalists to shine; MasterChef Jamshedpur: A cooking competition for aspiring chefs and Dance Mania: Energetic dance performances.
MAXI Fair 2025 promises something for everyone, with a range of activities aimed at fostering a strong sense of community while offering family-friendly entertainment.
Notably, founded in 1976 by Professor Sharad Sarin, the MAXI Fair has grown into one of the city’s most significant cultural events, also serving as a key platform for marketing innovation. Over the years, the fair has attracted top companies like Pepsi, ITC, and Brooke Bond, providing valuable consumer insights. Organized by the Marketing Association of XLRI (MAXI), the fair has set a global standard for creative marketing strategies.
As XLRI marks the 45th edition of the MAXI Fair, the event continues to symbolize Jamshedpur’s vibrant unity and cultural richness. With over 15,000 attendees annually, it remains a cherished tradition for families, students, and professionals alike. This year’s edition is expected to be one of the most memorable yet.
