New Delhi: The Agricultural and Processed Food Products Export Development Authority (APEDA) has announced the global relaunch of India’s iconic Goli Soda, now rebranded as Goli Pop Soda.
The Ministry of Commerce and Industry shared in a statement that this beloved traditional beverage is making a strong return to global markets, thanks to its innovative reinvention and strategic international expansion.
Goli Pop Soda has already made a successful debut in various international markets, with trial shipments reaching the US, UK, Europe, and Gulf countries. A key partnership with Fair Exports India has enabled consistent deliveries to Lulu Hypermarket, one of the largest retail chains in the Gulf. Thousands of bottles have been stocked across Lulu outlets, where they have received a positive response from consumers.
In the UK, Goli Pop Soda has rapidly gained popularity, becoming a cultural sensation as it blends traditional Indian flavors with a contemporary twist. This success highlights India’s rich beverage heritage and its growing presence on the global stage.
To celebrate this milestone, APEDA hosted the official global launch of Goli Pop Soda on 4 February this year. The event marked a significant step in promoting India’s authentic and high-quality products while solidifying its position in the international beverage market.
