New Delhi: Steel Authority of India Limited (SAIL) has been honored with eight prestigious national awards by the Public Relations Society of India (PRSI). The awards were presented at the 46th All India Public Relations Conference, held from December 20 to 22, 2024, in Raipur, Chhattisgarh.
The recognition highlights SAIL’s outstanding communication initiatives, with the company receiving awards across various categories for its efforts to enhance its image and engage with stakeholders. The following is a summary of the awards received by SAIL:
E-Newsletter Category: SAIL’s news bulletin SAILtrack was recognized for its informative content and effective presentation.
Corporate Film Category: The company’s corporate film was commended for showcasing its achievements and future vision.
Best Communication Campaign (Internal Publics) Category: The SAIL Gaurav Diwas celebrations were acknowledged for fostering unity and pride among employees.
House Journal (English) Category: SAILnews was awarded for delivering up-to-date information to its readership.
Best PR Programme for Promoting Science and Technology: The social media campaign for Steel Plant Technologies won recognition in this category.
Best Use of Social Media in Corporate Campaign: The social media campaign promoting Green Steel was highlighted for emphasizing the company’s environmental commitment.
Corporate Website: The SAIL website (www.sail.co.in) was lauded for its user-friendly interface, creative layout, and easy navigation.
Annual Report: SAIL’s Annual Report was acknowledged for its excellent design and creative presentation.
These accolades are a significant achievement for SAIL, affirming its leadership in the field of corporate communication.
SAIL Chairman Amarendu Prakash expressed his appreciation for the recognition, stating, “These awards reflect the success of our communication initiatives in enhancing SAIL’s image and expanding our reach. Effective communication has always been a cornerstone of our strategy, playing a crucial role in promoting the company and strengthening stakeholder relations. This recognition is a testament to SAIL’s commitment to excellence in communication. We will continue to innovate and set new standards in the future.”
